Driving forward the user-centricity of MoneySupermarket Group

Intro

The Product and UX function at MoneySupermarket Group has matured considerably in the time I’ve been with the organisation. Through investment in people, process and research capabilities over the years it found itself in a strong position to drive forward its maturity to make design truly infused and put the user the heart of its product strategy.

Even better if

With solid foundations in place, I worked on a UX strategy alongside other design leaders with the ambition to make the organisation design-infused.

  • Experience
  • Process
  • Customer

Benchmarking the design maturity

The survey was first launched in 2019 and has been run year-on-year since. The survey is sent out across the organisation to teams that collaborate end-to-end with UX including product management, engineering, marketing, data, commercial and editorial.

  • UX metrics
  • Mapping the experience end-to-end
  • Visibility of the user
  • Customer exposure at all levels

Steps towards design-infused

From the baseline survey an OKR was set to improve the design maturity by ten per cent, this was exceeded in year one. The same objective is set for year two and if achieved the organisation will find itself entering the top tier of design-mature organisations.

Head of UX for a London-based FTSE 250 FinTech and editorial Group, amateur barista, Sharpie enthusiast and Melburnian.

Head of UX for a London-based FTSE 250 FinTech and editorial Group, amateur barista, Sharpie enthusiast and Melburnian.